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Revolutionizing chicken feed system
Revolutionizing chicken feed system
Chicken is the most widely eaten meat in the world. About a thousand chickens are 
slaughtered for consumption every second worldwide. Yet poultry farmers still dish out 
feed using equipment that hasn’t fundamentally changed since the 1960s. An Israeli 
inventor is aiming to modernize the system for the sake of both the farmers and their 
animals. Revolutionizing chicken feed system
“The idea is to improve the method of feeding poultry and other livestock with a robot 
that automatically adjusts the amount of feed at any given time,” he explains. “This 
saves farmers a lot of money, with far less wastage, while significantly improving the 
animals’ welfare by reducing mortality levels and rivalry within the flock.”
Although living on a kibbutz, Dubinsky is no farmer. “I had a previous patent — a 
digital weighing scale for the kitchen, developed for the Whirlpool KitchenAid brand. That
’s how I was exposed to the world of entrepreneurs. I learned all the stages that a 
product has to pass — from conception to marketing, tweaking and adjusting as we go.
“When I started researching the issue I soon realized that before around 1960 all poultry 
was raised free-range,” he explains. “The changes in the industry have been in the feed 
itself — the percentage of proteins and its makeup, rather than the equipment involved in 
feeding — and there has been little improvement in terms of animal welfare. From my 
previous experience, I knew that once you improve the conditions of workers in production 
lines, both the product and productivity improve.”  Revolutionizing chicken feed systemRevolutionizing chicken feed system
“In 2009 I approached a number of farms in southern and northern Israel, who agreed to 
conduct a series of tests on a prototype unit that can set the rate of meals according to 
the chickens’ age and breed, within the 45-day growing cycle. During these experiments, 
for two years, I built a table for each breed’s performance versus the size of the food 
portions, which formed the basis of the algorithm.”Revolutionizing chicken feed system 
The experiments continue: So far more than 800,000 chickens have been fed using Dubinsky’
s system in about 20 farms. “All the chickens have registered better results than those 
fed using the conventional method — with up to 45 percent fewer dying. In Israel, an 
average four to seven percent die in each intake. We have achieved a mortality rate 
between 1% and 4%. This is a most startling result.” Revolutionizing chicken feed system
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